About Odd Shape
The Brand Odd Shape
We are all about sustainability! All our clothing items are made with organic cotton and/or recycled polyester. We do believe that the textile industry should be more responsible towards the planet and its suppliers. That is why we only work with sustainable manufacturers who are certified Organic, Vegan, FairWear and Fairtrade and have strong environmental policies. That includes not just the fabrics but the inks and the packaging too! Odd Shape is registered as Climate Positive Workforce with ecologi.com to neutralise our effect and plant more trees on the Planet. We want to take our part in fighting the Climate Change crisis so we started taking actions from day one.
More information: https://ecologi.com/oddshape
Odd, peculiar, awkward, extraordinary, weird, irregular, strange, unique, exceptional..
Yes, our original designs are all that. Based on doodles, inspired by surrealism and asymmetry in nature they embrace the bizarre, trying to provoke the mind to make up its own association.
Private limited company based in Birmingham, UK
Why sustainable clothing
The fashion industry is among the most polluting and harmful industries for the planet. It contributes to large scale deforestations, uses harmful chemicals, generates enormous amount of carbon emissions, and thousands of tons clothing are being disposed in landfills yearly..
And this is not all of it!
Let’s take a quick look at some facts:
The clothing industry has roughly doubled since 2000. The consumer tendency is to buy more garments and use them for shorter period.
The World Economic Forum (WEF) states that in 2014 customers bought 60% more garments as compared to 2000 but kept them for half as long. In the meantime, 85% of all textiles are being disposed of each year.
According to WEF again the fashion production contributes to 10% of the global carbon emissions. They claim that every second the equivalent of a garbage truckload of clothes is dumped in the landfill or burned.
The science journal Sciencedirect claims that the textile production process uses an enormous volume of water while releases back to nature toxic liquid effluents. Formaldehyde, chlorine and heavy metals go into the water table untreated.
Fibre2Fashion.com quotes a study conducted to test the amount of metals present in soil and groundwater located near to the textile and tannery industries in Haridwar, India. Results indicated all the metals like Chromium, Iron, Manganese, Copper, Lead, and Cadmium were present in larger amounts than that prescribed as safe by World Health Organization (WHO). They can cause many problems in living beings.
On the other hand, the textile production is often located in poor under-developed countries where women’s and children’s labour is dreadfully exploited.
We believe that modern fashion industry could do better and respect the environment and the people. That is why we want to be part of the solution not the problem.